Expo Tour 2026 – Showcase your brand at Germany’s biggest cycling stage!
The Expo Tour is the vibrant centerpiece at every finish location of the Lidl Deutschland Tour – Germany’s premier professional stage race. In 2026, you once again have the opportunity to present your brand, products, or services in an energetic and emotional setting – right next to the race course, in the heart of the action, and in direct contact with thousands of cycling fans.
What can you expect at the Expo Tour 2026?
- Diverse audience: From ambitious amateur cyclists to families and true cycling enthusiasts – here you’ll reach exactly your target group.
- Emotional brand experience: Present your brand in a dynamic atmosphere full of sport, passion, and excitement.
- High visibility: Benefit from the wide media reach of the Deutschland Tour – both on-site and across digital channels.
- Direct engagement: Connect with your audience through interactive experiences, product testing, giveaways, and engaging brand activations.
- Part of the official program: The Expo Tour is integrated into a lively stage program with entertainment and activities at every finish location.
Where does the Expo Tour take place?
At every finish location of the Lidl Deutschland Tour 2026, a central Expo area is planned – right where fans, participants, and media gather. These locations ensure maximum visibility and high visitor traffic for your brand.
Information for Exhibitors
Details on registration, stand options, and pricing & conditions will be published here shortly.
If you're interested in participating, feel free to contact us directly via email: 📩 expo.deutschland-tour@aso-germany.de
