Historic Old Town Charm Attracts Visitors

Schwäbisch Hall is delighted to welcome the international cycling world on August 20 and 21, 2026. The charming town on the River Kocher, with its picturesque historic old town, will be a stage host of the Lidl Deutschland Tour – Germany’s largest multi-stage cycling race.

The heart of the town is the Market Square. It is framed by magnificent Renaissance buildings, the Romanesque-Gothic Church of St. Michael, and the Baroque Town Hall – and it is precisely here that the start of the second stage of the Lidl Deutschland Tour will take place on August 21.

But Schwäbisch Hall is far more than just a venue for sporting highlights. On the steps of St. Michael’s Church, the Open-Air Theatre has been transporting audiences into fascinating theatrical worlds for over 100 years, while the Würth Art Gallery and the Johanniterkirche inspire art lovers with masterpieces from around the globe.

Schwäbisch Hall warmly invites all guests to discover the town. Wander through the lanes of the historic old town, immerse yourself in theatre, art, and exhibitions, and experience how sport, history, and joie de vivre come together in a truly unique way in Schwäbisch Hall.

Experience the Lidl Deutschland Tour 2026 in Schwäbisch Hall – where cycling meets art.

Heilbronn is a city in transition. With around 130,000 residents, it is located in the north of Baden-Württemberg, directly on the River Neckar. Short distances, urban life and a high quality of life characterize this open-minded, multicultural city where people from more than 140 nations live together.

Heilbronn actively shapes transformation. The city holds the title European Green Capital 2027 because it has convincingly demonstrated its ability to change and is determined to continue on this path. Sustainable mobility, new green urban spaces and a high quality of life are visible expressions of this ambition.

At the same time, Heilbronn is developing into a leading hub for knowledge and innovation. The Heilbronn Education Campus of the Dieter Schwarz Foundation brings together vocational training, academic study, research and lifelong learning in one location. With the IPAI, a Europe-wide significant ecosystem for artificial intelligence is emerging, complemented by Experimenta, Germany’s largest science center.

Despite all this dynamism, Heilbronn remains firmly rooted in its history. Wine and the River Neckar have shaped the city for centuries. In Württemberg’s oldest wine-growing city, vineyards stretch right to the city’s edge, and the riverbanks are places for meeting and relaxation.

Heilbronn is an active city with a strong passion for sport. More than 400 clubs and initiatives shape community life, and around a quarter of the population is involved in sports clubs. National and international competitions are part of everyday city life. A visible highlight of this sporting culture is the final stage of the Lidl Deutschland Tour, held in Heilbronn. At the same time, the Schwarz Group, which includes Lidl, has its headquarters in the region — a connection that makes this high-profile cycling event particularly fitting.