With a fresh design, clear structure, and improved user guidance, the new website of the Lidl Deutschland Tour is now live. It offers a modern gateway to Germany’s biggest cycling festival – clearly arranged, mobile-optimized, and close to the race action.
The digital relaunch reflects the Lidl Deutschland Tour’s commitment to making the cycling experience accessible for all audiences – from fans and participants to media representatives and partners. The new platform combines information, emotion, and orientation in one streamlined experience.
Modern page layouts, large-scale imagery, and intuitive navigation ensure a dynamic user experience. Whether it’s the route overview, stage locations, or event highlights such as the Mini Tour, Ride Tour, or Newcomer Tour – key content is now easier to access than ever. The preview of the 2026 route will also be prominently featured and builds anticipation for the upcoming highlights.
The new website has been specifically tailored to meet the needs of a mobile audience and functions seamlessly across all devices.
Special attention is given to the ADAC Cycling Tour, which will take place in Heilbronn in 2026. A dedicated section provides all essential information for amateur cyclists – from registration and route details to the side events along the course.
The new website is now available at www.deutschland-tour.com.
