On the road with the Deutschland Tour – Be a race partner

Make Germany’s roads your stage and go “on the road” with the Deutschland Tour. As a partner you are right there on the scene and present yourself to your customers right at their level.

Here you can find our contact person, who will be happy to prepare the perfect offer for you, at no cost and non-binding.

Henry Pommet
Sponsorship Manager A.S.O.

Tel.: +33 6 43 52 95 36

Official partner of the Green Jersey

ŠKODA rides into the limelight as sponsor of the Green Jersey for the best sprinter. In addition, the traditional Czech brand is providing 40 support vehicles for the Deutschland Tour 2023. At ŠKODA, the passion for cycling goes back to the beginnings of the company's history, which started with the bicycle. In 1895 - 123 years ago - Václav Laurin and Václav Klement founded a bicycle factory in Mladá Boleslav, Bohemia. Just ten years later, the Voiturette A, the young company's first automobile, rolled out of the factory halls. In 1925 Laurin & Klement merged with ŠKODA . Today, cycling is a cornerstone of ŠKODA's sponsorship strategy. The Czech company is involved at many levels as a 'motor of cycling': in addition to the Tour de France and the Tour of Spain ('Vuelta'), the car manufacturer supports other international cycling races as well as numerous national and international mass sporting events.

ŠKODA - Website   ŠKODA - Motor of cycling

Official partner of the Best Young Rider Jersey & official water partner of the TK Cycling Tour

Dauner provides the "refreshing" jersey for the best young rider of the Deutschland Tour and is water supplier of the TK Cycling Tour. The DAUNER & Dunaris springs, known since Roman times, still stand for their highly mineralised mineral waters directly from the heart of the Volcanic Eifel. DAUNER MINERALQUELLE has been associated with sport for years, has been involved in cycling in the past and revived this affair of the heart in 2016 with the support of a German Continental team. DAUNER is committed to sustainability and produces exclusively in returnable glass bottles. The control of the monthly CO22 balance as well as the use of vegan raw materials is the company's philosophy.

Water is life and WE ARE WATER.

Dauner - Mineralquelle-Website

Techniker Krankenkasse

Official health partner and partner of the TK Cycling Tour

With over 11 million insured persons, Techniker Krankenkasse is Germany's largest statutory health insurance company. Since 2016, it has been operating under the brand name Die Techniker. 14,500 employees are committed to ensuring high-quality medical care for TK policyholders. With numerous innovations such as the electronic health file TK-Safe, TK aims to drive forward digitalisation in the healthcare system and play a key role in shaping a modern healthcare system.

After starting as a health partner of the Deutschland Tour last year, Techniker is now expanding its commitment. Germany's largest statutory health insurance company will be the name sponsor of the "TK Cycling Tour", the big race for amateur cyclists at Germany's biggest cycling event.

More information at www.tk.de  under search number 2066260


Official Timekeeper

This year Swiss watch brand TISSOT is Deutschland Tour´s official timekeeper for the very first time. Founded in 1853 it has been associated with cycling since decades. The team possesses the experience, technical equipment and precision needed to judge even the tightest decisions. This is why TISSOT is not only timekeeper of Deutschland Tour but also of Tour de France and other major races such as Paris-Roubaix or Vuelta. TISSOT´s collection includes various great sports watches for ladies and men, and every winner of our Jedermann Tour will be presented with a watch.

Tissot - web page


Official Outfitter

The new Deutschland Tour will be dressed by Santini Cycling Wear. The Italian manufacturer will design and produce the official leader jerseys for Germany’s only professional stage race. In addition to the pros’ equipment, 3,500 hobby athletes of the sportive event will receive free jersey's in the Deutschland Tour design. The sportive of the Deutschland Tour, called Jedermann Tour, will take place in Nürnberg in 2021. Santini will also launch a special line of cycling wear dedicated to the Deutschland Tour that will be on sale in summer 2021. In the pro race, the leaders of the general, the sprint and mountain classifications as well as the best young rider can look forward to fashionable jerseys "Made in Italy".

Santini - Website  

Santini - Shop  

kinder Joy of moving

Offical Partner of the Mini Tour

„kinder Joy of moving“ is and international program as part of the world-wide CSR activities of the Ferrero Group. Set up in the 1990s, “kinder Joy of moving” has developed into an international success story involving millions of kids every year. There are “kinder Joy of moving” initiatives in 21 countries around the world, with 23 different types of sports. In 2015/2016 alone, 4.4 million kids around the world took part in 7,297 “kinder Joy of moving” events. The “kinder Joy of moving” movement program started in German in 2006. It is based on two major themes: support for the German sport badges since 2006 and the “kinder+Sport Basketball Academy” since 2011. 

The “kinder Joy of moving” initiative is strongly convinced that active children will become active adults. Sport and movement play an important role in the physical development, and prepare children and young people for their life not only as an individual but also as a member of society. To integrate movement and activity into daily life and as a constant habit from the start, it is important to permanently motivate and support children and young people. The concept of “kinder Joy of moving” is therefore based on long-term projects, which meet five criteria: clear rules, strong partnerships, educational concepts, world-wide development and measurability.

kinder Joy of moving - Website  

kinder Joy of moving mini tour


Official Partner for Neutral Support

Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.

By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.  In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.

 Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment. Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products. With 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.

Shimano - Website

Official Supplier

Official Charity Partner