On the road with the Deutschland Tour – Be a race partner

Make Germany’s roads your stage and go “on the road” with the Deutschland Tour. As a partner you are right there on the scene and present yourself to your customers right at their level.

Here you can find our contact person, who will be happy to prepare the perfect offer for you, at no cost and non-binding.

Moritz Stuber
Senior Manager Sponsorship Sales

moritz.stuber@aegeurope.com
Tel.: +49 30 / 20 60 70 8 – 242
Mobil.: +49 173 / 259 74 58

ŠKODA rides into the spotlight as sponsor the green jersey of the best sprinter. In addition the traditional Czech brand will supply the Deutschland Tour with 40 support vehicles.  ŠKODA’s passion for cycling goes back to the start of the company’s history, which began with the bicycle. In 1895 –123 years ago -- Václav Laurin and Václav Klement groundedd a bicycle manufacturing company in  Mladá Boleslav in Bohemia. Only 10 years later,  with the Voiturette A the first automobile rolled out of the young company’s works. In 1925 Laurin & Klement merged with ŠKODA . Today cycling is a mainstay of the  ŠKODA sponsoring strategy. The Czech firm is engaged as the “motor of cycling” on many levels: In addition to the Tour de France and the Vuelta a Espana, the auto manufacturer supports further international cycling races as well as numerous national and international popular sport events.

ŠKODA - Website   ŠKODA - The Motor of Cycling

The Free State of Thuringia is the partner for the mountain jersey of the Deutschland Tour 2021. With the campaign “This is Thuringia”, the state marketing counts on Germany's largest cycling festival to advertise the state in a modern, active and cosmopolitan environment.

The mountain classification is the perfect stage for the Free State: on the Deutschland Tour next year, the highest point of the tour will again be in the Thuringian Forest. And Thuringia will present itself from its most beautiful side with the cultural city of Weimar as a transit point and the university town of Ilmenau as a host city.

“A year ago, we convinced ourselves: the Deutschland Tour is a great platform for our national marketing. The event brings great sport to the Thuringians right on their doorstep. The reach throughout Germany and the countless international contacts also give us the opportunity to ideally advertise our state. Thuringia presents itself in a modern environment for guests, specialists and investors,” says Wolfgang Tiefensee, Minister for Economy, Science and Digital Society of the Free State of Thuringia.

Das ist Thüringen-Website

DAUNER provides the “refreshing” jersey for the best young rider of the Deutschland Tour and supports the Jedermann Tour as water supplier. The DAUNER & Dunaris springs, which has become famous since roman times, still stand for highly mineralized waters directly from the heart of the Vulkaneifel. The DAUNER MINERALQUELLE has been associated with sports for years, has been involved in cycling in the past and relived this affair of the heart in 2016 with the support of a German Continental Team. DAUNER is committed to sustainability and produces exclusively in glass returnable bottles. Controlling the monthly carbon footprint as well as using vegan raw materials has become a company philosophy.

Water is life and WE ARE WATER.

Dauner - Mineralquelle website

This year Swiss watch brand TISSOT is Deutschland Tour´s official timekeeper for the very first time. Founded in 1853 it has been associated with cycling since decades. The team possesses the experience, technical equipment and precision needed to judge even the tightest decisions. This is why TISSOT is not only timekeeper of Deutschland Tour but also of Tour de France and other major races such as Paris-Roubaix or Vuelta. TISSOT´s collection includes various great sports watches for ladies and men, and every winner of our Jedermann Tour will be presented with a watch.

Tissot - web page

Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.

By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.  In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.

 Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment. Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products. With 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.

Shimano - Website

The new Deutschland Tour will be dressed by Santini Cycling Wear. The Italian manufacturer will design and produce the official leader jerseys for Germany’s only professional stage race. In addition to the pros’ equipment, 3,500 hobby athletes of the sportive event will receive free jersey's in the Deutschland Tour design. The sportive of the Deutschland Tour, called Jedermann Tour, will take place in Nürnberg in 2021. Santini will also launch a special line of cycling wear dedicated to the Deutschland Tour that will be on sale in summer 2021. In the pro race, the leaders of the general, the sprint and mountain classifications as well as the best young rider can look forward to fashionable jerseys "Made in Italy".

Santini - Website  

Santini - Shop  

„kinder Joy of moving“ is and international program as part of the world-wide CSR activities of the Ferrero Group. Set up in the 1990s, “kinder Joy of moving” has developed into an international success story involving millions of kids every year. There are “kinder Joy of moving” initiatives in 21 countries around the world, with 23 different types of sports. In 2015/2016 alone, 4.4 million kids around the world took part in 7,297 “kinder Joy of moving” events. The “kinder Joy of moving” movement program started in German in 2006. It is based on two major themes: support for the German sport badges since 2006 and the “kinder+Sport Basketball Academy” since 2011. 

The “kinder Joy of moving” initiative is strongly convinced that active children will become active adults. Sport and movement play an important role in the physical development, and prepare children and young people for their life not only as an individual but also as a member of society. To integrate movement and activity into daily life and as a constant habit from the start, it is important to permanently motivate and support children and young people. The concept of “kinder Joy of moving” is therefore based on long-term projects, which meet five criteria: clear rules, strong partnerships, educational concepts, world-wide development and measurability.

kinder Joy of moving - Website  

kinder Joy of moving mini tour

hansgrohe stands for innovative solutions for kitchens and bathrooms that combine intelligent functionality, outstanding design, and enduring quality. With its many award-winning products, the brand steeped in tradition, shapes the flow of water in the kitchen and the bathroom. Together with long-time design partners PHOENIX Design, Smart Living applications are also part of the brand’s portfolio, focusing on enriching people’s everyday lives and offering them more functionality and safety in their homes. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks. Top performance even outside the bathroom and the kitchen: hansgrohe is one of the title sponsors of the successful German cycling team BORA - hansgrohe. The team and the brand are united by the ambition to always give their best, to deliver top quality, and to operate sustainably.

hansgrohe - Website

Pirelli Germany and the DRIVER network, which belongs to the company, are new official partners of the Deutschland Tour. There are good reasons for this. When Pirelli started in Milan in 1872, one focus was on the production of bicycle tyres. Furthermore, racing in all its facets - from Formula 1 to motocross to professional cycling - is part of the group's DNA. Whether it's car, motorbike or bicycle tyres for the track or the road: Pirelli is one of the world's leading manufacturers of high-quality products. And is the preferred original equipment supplier for vehicles and bicycles in the premium and prestige segments.

In 2017, Pirelli returned to cycling with high-performance tyres for professionals and amateurs. Today, its wide cycling range offers performance-oriented products (P ZERO Race family), multi-surface tyres (Cinturato Velo and Gravel) and training and long-distance tyres (P7 Sport). For mountain biking, Pirelli developed the Scorpion MTB, which covers the segments from racing cross country to the more leisure-oriented trail and enduro to the modern E-MTB.

The return to the bicycle sector was also a natural step for Pirelli because the bicycle is a sustainable means of transport. And at the same time a great tool to increase health and quality of life in general. Its values, especially its environmental friendliness, are in line with the Group's core values. Because sustainability is essential for Pirelli: in production, in mobility as well as in the management of the DRIVER-CENTER for tyre and car service. The steadily growing network of over 200 DRIVER CENTERS nationwide combines premium service with first-class tyre, rim and workshop expertise: not only for cars, SUVs and motorbikes, but also for trucks, vans, buses and commercial vehicles.

Website Pirelli and DRIVER