Official Partner of the Green Jersey
ŠKODA rides into the spotlight as sponsor the green jersey of the best sprinter. In addition the traditional Czech brand will supply the Deutschland Tour with 40 support vehicles. ŠKODA’s passion for cycling goes back to the start of the company’s history, which began with the bicycle. In 1895 –123 years ago -- Václav Laurin and Václav Klement groundedd a bicycle manufacturing company in Mladá Boleslav in Bohemia. Only 10 years later, with the Voiturette A the first automobile rolled out of the young company’s works. In 1925 Laurin & Klement merged with ŠKODA . Today cycling is a mainstay of the ŠKODA sponsoring strategy. The Czech firm is engaged as the “motor of cycling” on many levels: In addition to the Tour de France and the Vuelta a Espana, the auto manufacturer supports further international cycling races as well as numerous national and international popular sport events.