The “kinder+Sport” exercise initiative from Ferrero is a partner of the Deutschland Tour and the cycling classic Eschborn-Frankfurt. In addition to the “kinder+Sport Basketball Academy” and their support for the SportabzeichenTour, “kinder+Sport” is expanding its engagement to include a further sporting activity with this partnership – cycling for kids. “kinder+Sport” wants kids and young people to be enthusiastic about cycling and to motivate them for more sport and exercise. As part of this new partnership, “kinder+Sport” will put on the “kinder+Sport mini tour” at the cycling classic Eschborn-Frankfurt on May 1 and the Deutschland Tour (August 23-26). The educational aspect of the “kinder+Sport mini tour” plans to lead kids to cycling through having fun. A large cycling “theme park” with various modules and riding courses offers kids the possibility to test their abilities on the bike and to improve under professional direction.